how can i convince any grocery store that home delivery service is good for there business?
Posted by admin | Under Grocery Delivery Services Friday Apr 23, 2010
i am trying to run a home delivery service business meaning i want to post drivers at every grocery store to ensure its delivery.i assume the more the customer buys the more money the store the store makes .the customer can even make a phone call for he or her grocery can be delivered.now how to convince those stores that my service will benefit them a lot?
Grocery Delivery Services have been tried in many areas, and have mostly failed.
You can try to build up a customer base for things like milk and bread and canned goods, to be delivered on a regular basis, because customers can specify that they want a quart of heavy whipping cream, Brand X, with at least two weeks before it expires, or that they want 6 cans of Cream of Mushroom soup, Brand Y. However, most people want to pick out their own fresh fruits/vegetables/meats. I certainly would not trust someone else to pick out my meat. I have my own standards as to how fatty I will accept a chuck roast, for instance, and I want to look at the selection to see if any are acceptable, or if I need to change my menu plans for the week. Nobody else can do that.
Also, most people are not willing to pay enough for a delivery service to make it profitable, even on those items that are pretty standardized.
Grocery stores know these facts, so you’re not going to be able to convince them otherwise. Plus, you’d have to convince someone in the chain headquarters of this, not the manager of the local store. You’d need to find a small independent store where the owner actually worked at the store, and could give his/her approval for this idea.
Not sure what your intentions are but I have a few suggestions:
1: If this is a service you want to offer to stores, try to give them a free trial, such as 1 month free service. Offer them some incentive to try your service in a way that can only benefit them.
2. Start your own store and lead by example. The other stores will catch the trend and you will be there to meet their needs.
If you give more details, I can too.
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Why would you have to convince the Grocery Store. It sounds like convincing a client base of the idea is more logical. Once you have an established client base, then you could approach a store. Additionally, once you have one store, then you could use that as a reference to continue to grow into other stores. There is no simple answer to this by the way.
Good luck
References :
Grocery delivery services have been tried in many areas, and have mostly failed.
You can try to build up a customer base for things like milk and bread and canned goods, to be delivered on a regular basis, because customers can specify that they want a quart of heavy whipping cream, Brand X, with at least two weeks before it expires, or that they want 6 cans of Cream of Mushroom soup, Brand Y. However, most people want to pick out their own fresh fruits/vegetables/meats. I certainly would not trust someone else to pick out my meat. I have my own standards as to how fatty I will accept a chuck roast, for instance, and I want to look at the selection to see if any are acceptable, or if I need to change my menu plans for the week. Nobody else can do that.
Also, most people are not willing to pay enough for a delivery service to make it profitable, even on those items that are pretty standardized.
Grocery stores know these facts, so you’re not going to be able to convince them otherwise. Plus, you’d have to convince someone in the chain headquarters of this, not the manager of the local store. You’d need to find a small independent store where the owner actually worked at the store, and could give his/her approval for this idea.
References :
Deliver for someone else, because people nowadays prefer to buy their own groceries, and the stores greatly prefer customers to shop for themselves. That’s how they make money. If someone’s just asking someone else for what they want, then that’s all they’re gonna get. If someone is LOOKING at all that’s available, there’s gonna be a lot of impulse purchasing. People never stick to the list of what they need. "Yeah, but I WANT that!" So grocery stores don’t deliver anymore. Not since the early ’50’s. You MIGHT run a delivery service for drug stores. If someone’s sick or wounded or crippled in bed then they can’t go to the store themselves, but they can phone in their prescription (usu.) and say what bandages they need and you can take them to those people. You’d just want to do local business, but would want to work for a large firm since they have more customers and their branches are just leased by local people.
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